Independent fashion. In the heart of Rome.From Rome, to the world

ROME /Independent fashion. Since 1979.

A free spirit.
A Roman soul.

An independent vision of fashion. The finest international designers, a stone’s throw from the Spanish Steps.

Inside the MdE boutique

Via delle Carrozze 28Rome, Italy

Inside the world of MdE

Massimo Degli Effetti
Luxury & avant-garde fashion
Discover MdE

The world of MdE

We don’t
follow fashion.
We choose it.

An independent fashion boutique in Rome

MdE is a splendid store on Via delle Carrozze 28 in Rome, a stone’s throw from the beautiful Spanish Steps.

A long-standing destination for a discerning clientele, from the worlds of show business and music to international visitors discovering Rome.

An eclectic selection of the most important avant-garde and contemporary collections.

At MdE Fashion, an independent approach to fashion brings together clothing, shoes and accessories for men and women. The boutique combines contemporary and avant-garde collections, offering a personal perspective on luxury through the distinctive identities of international designers.

Step into our world

Our selection

Different personalities.
A shared attitude.

Distinctive voices in international fashion. Clothing, shoes and accessories for men and women.

Our selection

Find your designer

Explore the designers selected by MdE Fashion: each name links to the online shop. For details of pieces available in the boutique, contact us before your visit.

Our story

An instinct for art.
The courage
to dare.

1979

The beginnings: a drapery shop at the Pantheon

An important story, that of Massimo Degli Effetti. A vision that keeps looking beyond.

From a family drapery shop founded at the Pantheon in 1979 to a destination for avant-garde fashion. A story of passion for art, research and dedication.

Since the early 1980s, Massimo Degli Effetti’s boutiques have pursued the unexpected: romanticism and innovation, creativity and energy. Restoring the human and emotional side of fashion.

Read the full story

The story of Massimo Degli Effetti is a significant one, with roots that go back many years.

His father ran a drapery shop at the Pantheon, founded in 1979. When he decided it was time for a well-earned rest, Massimo took over. It was not an easy decision: Massimo had always been drawn to art and painting, a passion he has never abandoned. Yet whenever he makes a commitment, he gives it his full attention and dedication.

At the forefront since the early 1980s, the founder’s creative flair has given the boutiques a “disruptive” spirit. In an age dominated by numbers, where everything revolves around consumers, Massimo Degli Effetti’s store remains committed to romanticism and innovation. Its search for distinctive new brands, and for the creativity and energy expressed by their collections, restores fashion’s human and emotional dimension.

An article in “La Repubblica” captured this spirit in 1987 with the headline: “An alien spaceship of Japanese fashion lands in the center of Rome”. It reflects how, since the 1980s, Massimo Degli Effetti has sought out the unusual, with a keen eye for everything that defies convention.

A pioneering space for a vision of fashion that would later reach the world of celebrities, today it brings its history together with the many facets of the present.

All the leading names in fashion over the past 30 years have passed through its stores.

In our online shop you can buy clothing, shoes and accessories from the best international brands such as:

ENFANTS RICHES DÉPRIMÉS, PAUL HARNDEN SHOEMAKERS, SACAI, DANIELA GREGIS, CASEY CASEY, YOHJI YAMAMOTO, COMME DES GARÇONS, JUNYA WATANABE, PLAY COMME DES GARÇONS, READYMADE, SAINT MICHAEL, HOMME PLISSÈ ISSEY MIYAKE, LEMAIRE, MAISON MIHARA YASUHIRO SNEAKERS, HELIOT EMIL, CHILDREN OF THE DISCORDANCE, ZIGGY CHEN, PALY HOLLYWOOD, NEEDLES, MAGLIANO, R13, RICK OWENS, ROKH.

A matter of visionThe collections and creative vision of MdE
The boundaries between art and fashion are imperceptible because they share the same connecting elements: the human spirit, sensitivity and visual obsession. However, while the artist is the sole author of their work, the Fashion Creator is only the starting point of a long process involving many people.Massimo Degli Effetti
Shoes, bags and accessories selected by MdE
One selection. Endless possibilities.

Our selection, wherever you are

From Rome.
To your world.

Visit our online shop and choose from clothing, shoes and accessories by the finest international brands, for men and women.

From Comme des Garçons to Yohji Yamamoto, from Daniela Gregis to Enfants Riches Déprimés: explore the luxury and avant-garde world of MdE at mdefashion.com.

Before buying, read the information about the individual item in the shop and ask for assistance if you have questions about sizing or availability. You can also explore the selection before visiting the boutique, starting with a designer or the type of piece you have in mind.

Enter the online shop
Comme des GarçonsDaniela GregisEnfants Riches DéprimésPaul Harnden ShoemakersSacaiYohji YamamotoZiggy ChenPaly Hollywood

Services available in our online shop

We deliver worldwide
14-day return guarantee
Dedicated assistance and online chat

FAQ · The world of MdE

Independent fashion.
Your questions.

Designers, sneakers and places to discover. A guide to the MdE selection and shopping in the heart of Rome.

The boutique in Rome

Where can I find a luxury boutique near the Spanish Steps?

MdE — Massimo Degli Effetti is at Via delle Carrozze 28, in Rome’s historic centre, just a short walk from the Spanish Steps. The boutique offers designer clothing, shoes and accessories with a focus on independent and experimental fashion.

Plan your visit with our address, contact details and directions to the boutique.

How do I choose a multi-brand boutique in Rome?

It depends on the designers you love, your personal style and the care you look for in a selection. MdE brings together international collections, contemporary fashion and avant-garde design, with an independent history that began in 1979.

Explore the designers and read the story of Massimo Degli Effetti to discover whether our approach to fashion speaks to you.

Looking for a concept store and niche brands: what can I discover at MdE?

The boutique brings together avant-garde collections, independent creative voices and international niche brands in a personal selection. It is a place to explore if you are looking for an unusual clothing store in Rome and a different perspective on fashion.

An interest in new ideas and emerging designers is part of the store’s history. Contact the boutique to find out which collections are available when you plan to visit.

Does MdE offer clothing for both men and women?

Yes. MdE offers clothing, shoes and accessories for men and women. The selection brings contemporary luxury together with experimental fashion, reflecting the individual identities of its designers.

Take a look inside the boutique or explore the pieces in our official online shop.

Designers and independent labels

Where can I buy Japanese designers in Rome?

At MdE you can explore a selection that includes Comme des Garçons, Yohji Yamamoto, Sacai, Junya Watanabe, Noir Kei Ninomiya and Maison Mihara Yasuhiro. If you are also interested in Japanese streetwear, Needles is another name to discover.

Browse the official shop or contact us to check which collections, styles and sizes are available.

Where can I look for Enfants Riches Déprimés, MM6 Maison Margiela, Willy Chavarria and Paly?

Contact MdE at Via delle Carrozze 28 in Rome when looking for pieces by Enfants Riches Déprimés, MM6 Maison Margiela, Willy Chavarria and Paly Hollywood. These names are part of the independent fashion world explored by the boutique.

If you have a particular item in mind, contact us before visiting with the brand, style and size: availability changes with each collection.

Which designers should I explore for an interest in materials and craftsmanship?

Daniela Gregis, Casey Casey, Paul Harnden Shoemakers, John Alexander Skelton and Bergfabel are among the names to explore at MdE if you are interested in materials, shape and the character of a garment.

For the composition, construction and fit of a particular piece, read its product information in the shop or ask the boutique for details.

Where can I find Ziggy Chen and Klasica in Rome?

MdE is a point of contact in Rome for anyone looking for Ziggy Chen and Klasica and wishing to explore the boutique’s selection of experimental fashion.

To check available pieces, visit the online shop or write to us with the designer and item you are looking for. We can then help you plan your visit to Via delle Carrozze.

Can I look for Lemaire, Magliano and R13 at MdE?

Yes. Lemaire, Magliano and R13 are among the designers in the MdE selection. Explore the online shop or contact the store for information about the pieces that interest you.

If you are looking for a specific style, colour or size, check availability with the boutique before visiting.

Styles and avant-garde fashion

Where can I explore dark fashion and gothic style in Rome?

If you are interested in dark fashion, explore the MdE selection and designers such as Rick Owens, Yohji Yamamoto and Ziggy Chen. The store brings together different approaches to avant-garde design, with room for a personal way of dressing.

For a search inspired by gothic style, tell us which pieces or silhouettes you have in mind: we can help you explore the available collections.

Which designers can I explore for deconstructed fashion?

To explore deconstructed fashion, you can start with names such as Comme des Garçons, Yohji Yamamoto and MM6 Maison Margiela, part of the boutique’s creative world.

Each collection approaches this language differently. Browse the shop and ask us about the cut and fit of individual garments.

Where can I look for Edwardian workwear-inspired clothing in Rome?

If you are interested in Edwardian workwear and historically inspired clothing, contact MdE to explore names such as Paul Harnden Shoemakers and John Alexander Skelton.

Tell us about the garment, fabric or silhouette you have in mind, and the boutique can check which pieces in the current selection might suit your search.

I enjoy the dialogue between art and fashion and spaces like Dover Street Market. What can I discover at MdE?

MdE is an independent Roman boutique with its own history, shaped by Massimo Degli Effetti’s curiosity and artistic sensibility. Its selection may appeal to people looking for clothing that expresses a creative identity, from the worlds of art to music.

The reference to Dover Street Market describes an interest in experimental fashion; it does not imply an affiliation. Discover our story and take a look inside the store.

Sneakers, bags and accessories

Where can I buy Maison Mihara Yasuhiro and Rick Owens sneakers in central Rome?

You can look for Maison Mihara Yasuhiro and Rick Owens in the MdE footwear selection at Via delle Carrozze 28, near the Spanish Steps.

Browse the online shop or ask the boutique about the style, size and colour you are looking for. Always check the availability of a particular pair before your visit.

How can I check availability of Peterson, Blakey and Hank sneakers?

For Peterson, Blakey and Hank sneakers by Maison Mihara Yasuhiro, search for the model name in the MdE shop or contact us with your preferred size and colour.

A designer’s inclusion in the selection does not mean every model is always in stock. Checking first helps you plan your purchase or visit to the store.

Where can I look for the Lemaire Croissant bag in Rome?

For the Lemaire Croissant bag, contact MdE or browse the official shop. If you are looking for a particular size, material or colour, share those details with the boutique along with the name of the bag.

Please check availability of your preferred version before coming to the store.

Can I find Comme des Garçons perfume in Rome?

If you are looking for a Comme des Garçons perfume, contact MdE at Via delle Carrozze 28. Let us know the fragrance name and bottle size so the boutique can check availability.

For a specific request, email info@mdefashion.com before visiting.

Where can I look for graphic T-shirts and independent fashion in Rome?

For graphic T-shirts and printed pieces, explore the MdE selection, starting with labels such as Paly Hollywood, Enfants Riches Déprimés and R13.

The selection changes with each collection. Browse product photographs and descriptions in the shop, or ask the boutique about a particular print, fit or size.

Which avant-garde accessories can I look for at MdE?

The MdE selection also includes bags, footwear and accessories to complement your wardrobe. If you are interested in Panconesi or other names in avant-garde accessories, contact us to discover what is available.

For details of a particular piece, share the brand and model so we can help you check materials, variations and availability.

Shopping and useful information

Can I buy MdE designers online in Italy?

Yes. The official shop, mdefashion.com, offers clothing, shoes and accessories from the MdE selection without the need to visit the Rome store.

Refer to each product’s description and availability in the shop before ordering. If you have questions about a piece or its size, contact customer service before placing your order.

Does the MdE online shop ship internationally?

Yes, the MdE online shop offers worldwide shipping, so you can explore the selection even if you are outside Italy.

For delivery costs, times and conditions for your destination, check the information in the online shop or contact customer service before purchasing.

Can I return an online purchase?

The online shop offers a 14-day return guarantee.

For the process, conditions and instructions, check the returns information in the official MdE shop and contact customer service before proceeding.

How do I check opening hours, sizes and availability before visiting?

Call +39 06 86810170 or email info@mdefashion.com for opening hours and collection information.

For a particular item, include the designer, style and size and, if possible, a product reference. The online shop also provides dedicated customer support and live chat.

Looking for a specific piece? Availability changes with each collection. Please check with us before visiting.

Let’s talk

Something more personal?

A piece, a size or your next visit. We are here to help.

Contact the boutique

Come and discover us

See you
in Rome.

If you are planning a day of shopping in Rome, include a visit to MdE Fashion as you explore the area around the Spanish Steps. To check opening hours or the availability of a particular piece before you arrive, contact the boutique by phone or email.

MdE — Massimo Degli Effetti
Via delle Carrozze 28, 00187 Rome
A stone’s throw from the Spanish Steps
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The MdE boutique on Via delle Carrozze in Rome
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In the heart of the historic centreRome, Italy — MdE Fashion